When entrepreneurs don’t know their own story

by Stewart on January 6, 2012

Next week I will be running a workshop on presentation skills and pitching for our clients at SFU Venture Connection. For many entrepreneurs pitches and presentations revolve around the slides. Whilst I will be talking about slides during the workshop the real focus will be on the story.

Slides are merely a tool which should, to paraphrase Seth Godin, reinforce the story the presenter is telling, not repeat it. Many entrepreneurs struggle with the whole pitching, presenting piece. However, contrary to what many of them think, this is not because they have poor slides. It’s because they don’t know their own story.

Garr Reynolds has been talking about this for years, but his latest book gives the game away in the title! The Naked Presenter . In other words, what would your pitch/presentation be like if you didn’t have any slides? Can you still communicate your story and get the key points across?

When it comes to presentations one of the old favourites is practice practice practice. Practice is important because it really helps you learn your own story and learn it in a form which is hopefully more digestible to your audience. With the right structure you should be able to clearly tell your story. You can use the word ‘message’ for ‘story’ if the language isn’t working for you.

This means you can use your slides in a very different way. They can be used connect with your audience. Done well, this is emotional and nearly always driven by image. This is applies even when the audience has a clear expectation for slides – telling your story is going to be the most successful approach.

Ultimately, investors are looking to invest in you. Some may be impressed by your ability to deliver slides but it’s more likely they are looking for a compelling reason to buy into your story, and make it part of their own.

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Five years, 50-60 feeds, Summify and Vite.

by Stewart on August 1, 2011

Whilst scanning an old blog post today I realized that I’ve been using Google Reader for over 5 years. That same post talks about the 50-60 RSS feeds I followed then. It turns out I still follow 50-60 feeds today. The list, I suspect, is somewhat different. Comparing what I followed then compared to what I follow now could be interesting if only I’d kept a note back in 2006. Be that as it may, the raw numbers do tell a story.

At any one time I like to have 50-60 sources of news and information available.  I have experimented with more from time to time, but the experiment always seems to fail. I like to pick and choose my sources, relying on serendipity to identify new content and my own instinct to make deletions.

Recently a couple of tools have popped up and surprised me. The first of these is Summify. It imports your google reader feeds as well as activity on Twitter and Facebook to deliver a short list of the top stories every few hours. The number of stories and frequency is up to you..

To my surprise and to challenge my cynicism, Summify does actually deliver stories I find interesting and want to read. Not all the time of course, but often enough. It does this without asking me to do anything. If I’m honest I would say the Summify helps me get more out of some of the more active feeds I follow and share this easily on the same three tools. Google Reader, Twitter and Facebook.

Although this doesn’t capture everything I want to read, it’s a good start. I still go off to my Reader account and look at other sources. Generally these sources don’t post as often, but give tremendous value when they do. From time to time I look at my twitter feed still, especially when it comes to my @ourbirdfeeder account but I’ve never really used Facebook for this purpose. This despite cool apps like Flipboard which present every thing is a more pleasing way.

A couple of days ago @brucesharpe mentioning Zite. This, like Summify, is another service being built in Vancouver, BC. Initially I was confused by Zite: I did not see any of the feeds I thought I followed. Then I realized that’s the point. Zite uses what I’ve specified elsewhere to find new stuff for me to read and most importantly, from new sources.

There is a thumbs up and thumbs down option which is supposed to help me help Zite improve the relevance of what it delivers. The thumbs up is always easier than down however, so not sure how this will work. I seem more willing to show my support than my disapproval. Inaction is my but dominant form of this.

It’s great that entrepreneurs are creating interesting and valuable tools around a part of my online life which has been pretty consistent for the last five years!

 

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Summer Presentation Tips II

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The iPad Dodocase – Black is the new Orange!

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I am pleased to say that I am now in a position for ‘a different kind of blog post.’ Following my Dodocase post a few days ago I received a comment from one of the co-founders, Craig. I get to feel like a real A-List blogger now and elevate one of the comments I’ve received [...]

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